Zynga – Words on Tour

Monster Media partnered with Zynga to create an interactive airport campaign that introduced the new Honda HR-V while getting people to play Zynga’s game Words on Tour. The programs intersected in the “New City Vote” challenge where players voted for the next city that would be released in Words On Tour game courtesy of Honda. Oversized, touch capable units were placed in Chicago O'Hare International Airport (ORD), Boston Logan International Airport (BOS) and Hartsfield-Jackson Atlanta International Airport (ATL). The custom built game featured four playable levels, each representing one of the game modes. To showcase the Words on Tour and Honda travel theme, each level represented a different city. Also featured in the content was a Download Now call to action, detail that the experience was from the makers of Words with Friends and a global leaderboard that showcased how many votes were cast per city.

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