Wreck It Ralph

Clear Channel Outdoor turned to Monster Media to help promote the theatrical release of Disney’s new animated film Wreck-It Ralph with an interactive DOOH campaign. Utilizing five select interactive bus shelter kiosks throughout the San Francisco area, commuters were treated to a unique, videogame-inspired Wreck It-Ralph experience. Upon activating the oversized digital displays, users were able to view a trailer for the movie and then pose for a retro 8-bit photo of themselves. They were then presented with the opportunity to share their image with family and friends by either email or SMS text.

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