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Wellmark - Monster Media


Compass Point Media reached out to Monster Media to help promote Wellmark Blue Cross Blue Shield’s 75 years of bringing consumers better health. We developed an engaging and physically immersive interactive jump rope game for users to participate in as part of a Wellmark Blue Cross Blue Shield mobile tour. Displayed on a large, 3x3 linked LCD wall the jump rope game challenged users to begin their better health by jumping the virtual rope. Custom, live-action talent enticed users to walk over to the system. Through Kinect depth-keying technology, a user’s body was recognized when standing in front of the wall to begin the games. Participants were then given three tries to score as many jumps as they could, while the game progressed in speed and difficulty. Once the user finished their experience, Wellmark encouraged users toward a future of better health.

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