Monster Media worked closely with BVK to develop an interactive activation for Visit Orlando targeting both New Yorkers and Tourists visiting NYC. We took over a prime storefront on Fifth Avenue and enabled an experience where pedestrians would be able to create their own Uniquely Orlando digital postcard. Participants had the opportunity to browse iconic Orlando theme park and tourism destinations and select the locations they’d most like to visit. Once all desired experiences have been selected by the participant, they were prompted to strike a pose and the system captured their photo. In real time, we composited their selected destinations, their photo, and their first name, leveraging some Uniquely Orlando magic, into a personalized digital postcard! To further entice busy New York pedestrians and tourists, we sweetened the experience by including a sweepstakes aspect for individuals to visit Orlando and live out their ideal vacation!