Monster Media partnered with Universal Studios to promote their family of retail products for the Minion franchise at Licensing Expo 2015. We activated a 3x3 Linked LCD Event Wall that brought event attendees into an immersive, interactive game experience. Monster Media designed a custom digital retail space for users to shop for their favorite Minion products. Upon activation, users were prompted to take their digital shopping cart and catch as many of their favorite products while avoiding others in a certain amount of time. As users accumulated points, prizes would be unlocked. Once the game was complete, users were able to choose one of their unlocked prizes to receive and take home. Users input their email address to get a confirmation email to request their desired prize be shipped to their home and be waiting for them upon their arrival!