Monster Media worked with VMC Group to promote Tripwire and its specialized IT Services at the RSA Tradeshow in San Francisco, CA. Tripwire's interactive ad marks the first time a digital QR code has been applied to a Monster Media display. The innovative event solution featured a Monster Wall capable of gestural and mobile interaction. Through their body movements, attendees triggered IT blocks to transform into QR codes on screen. Attendees then scanned the digital codes with their mobile device for a chance to win a prize.