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Tommy Hilfiger - Monster Media

Tommy Hilfiger

Tommy Hilfiger reached out to Monster Media to create an interactive experience for mall goers at Garden State Plaza in Paramus, NJ in support of the launch of their new store. Monster Media activated a fully customized POD complete with two interactive areas for users to interact with the iconic All-American brand. One side of the POD allowed users to take an interactive quiz in which they would find out which Hilfiger character best represented them. Users were then able to create a caption for their Hilfiger character and submit their email to receive their custom creation. Once their Hilfiger was complete, the image was sent to a 3x3 linked LCD wall on the other side of the POD for users to view. The wall also allowed users to browse through the latest captions submitted and even view two branded videos. To transition into the Holiday shopping season, the POD exterior and interactive experiences were updated to a more festive look-and-feel. An additional experience was also integrated that allowed users to send a holiday postcard! Users could pick their postcard of choice and were able to customize it with their own greeting. Once completed, they could submit their email to receive their postcard and share to their family and friend on social media. Users were also able to see their custom cards on the LCD wall as well as browse through new Tommy Hilfiger branded videos.

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