Monster Media partnered with TAXI and Mohegan Sun to create The Mohegan Sun Drive Competition, a fun, interactive golf game. Using a fully dominated digital storefront in New York’s bustling Financial District, users were invited to take a swing for their chance to win! On idle, users were shown a live leaderboard, as well as a Mohegan Sun sizzle reel, showcasing the many unique aspects of the resort. Users were invited to use their mobile devices to participate by activating the system via SMS, web browser, NFC or QR Code. Once activated on the user’s device, they were instructed to enter their email address to play and use their phone to swing. The user then had a chance to enter a sweepstakes which rewarded the longest drive each week to win!