The Beaches of Fort Myers and Sanibel – Frost Flight

Monster Media worked closely with Billups and MMGY to create an interactive activation for The Beaches of Fort Myers and Sanibel targeting Chicagoans during the holidays. To reinforce the beauty of the pristine, natural beaches found in Lee County, this “Frost Flight” activation allows participants to become a White Pelican and avoid the cold by heading south to Florida. Using motion-tracking technology, participants extend their arms to take control of the Pelican to avoid blizzards and other obstacles for the opportunity to win a trip. Raising the profile of the Beaches of Fort Myers and Sanibel was important for the client as a single visit can lead to yearly migrations.