Stoli Razberi

Stoli Premium Vodka introduced consumers to their newest flavor, Chocolat Razberi, through this digital out-of-home advertising campaign that ran in New York and Chicago. Stoli's cutting-edge storefronts featured two levels of engagement that drew in their target market. The interactive wall turned heads and challenged consumers to get a raz in the glass using only their body movements. On adjacent photo taking stations, consumers showed off their originality by snapping a photo and adjusting the color to make their picture chocolat , razberi or in between. Consumers could even enter their email address or phone number to receive their original work of art and a link to post their photo on Facebook!

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