smartwater – Look Up

Monster Media partnered with Posterscope to promote smartwater’s “look up” campaign. Along with creative partner, Droga5, Monster Media activated a custom interactive domination in the highly-trafficked Bryant Park transit station. The interactive experience invited busy commuters to take a break from their hectic pace and spend some time with the sky. A stunning, moving smartwater sky caught users attention as they walked by and invited them to draw their own cloud creations. Through Kinect depth-keying technology, the system recognized a user’s body and upon recognition users were able to use their hand to draw larger than life clouds in the sky!

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