Monster Media partnered with Six Flags to create a mobile game for theme-park guests to enjoy while they wait in line for their favorite attractions, restaurants or other public areas. The interactive game is a part of the Six Flags in-park entertainment network across 11 parks nationwide. An animated sequence initiated the experience. Users were then prompted to take out their mobile phones to use them as a game controller. Users called into a toll-free number to establish a connection with the game. After a countdown, the game began and participants used their keypad to “grab” Coke bottles on screen. To successfully grab a bottle, they had to be the first to press the corresponding key as the bottles popped up. The winner was announced at the end of the game via the on-screen leader board so everyone could see the result of their match.