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Reebok Reeflex - Monster Media

Reebok Reeflex

Reebok introduced consumers to the new Reeflex line of shoes through this interactive marketing campaign that ran in Los Angeles, New York and Santa Monica. Utilizing photo taking stations, consumers were able to take their photo and become transformed into one of the 76 running buddies on the bottom of the shoe. Saved photos were then transferred to an oversized LCD wall where consumers could view their buddy photo along with other buddies. Through touch interaction, consumers could also enter their email address to receive their buddy photo to share with family and friends or post to Facebook!

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