Red Envelope

Monster Media partnered with R/GA and RedEnvelope to bring the RedEnvelope products to a local mall in Bloomington, IL. Using a specially fabricated POD which featured a custom window display, RedEnvelope products were physically showcased within the POD. An interactive LCD screen invited users to explore the products and add them to their custom wishlist. Via touch interaction users were able to view information on each of ten pre-selected products. The user could then add as many of these products as they liked to their wishlist. Once complete, the user could send their wishlist to themselves. In a custom built email users were also given the option to purchase their chosen products on RedEnvelope.com. Additionally, users were also invited to share their wishlist through social media.

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