PUMA North America approached Monster Media, to help a series of upcoming shoe lines featuring technology like IGNITE XT and knockout ambassador Rihanna. Shoppers at Finishline's Pop-Up Shop at Macy's in Miami’s Dadeland Mall were invited to control on-screen, brand messaging on the store's digital display through real-time action response. Usinging Bluetooth sensor technology, Monster Media and PUMA North America developed custom interactive content that recognized when a user picked up a selected shoe, which would then trigger the content on screen to change based on the shopper's shoe selection. Branded content ranged from shots from Rihanna’s latest shoot to custom video content to introduce shoppers to the IGNITE technology. Throughout the three-month pop up, we refreshed the content and highlighted new shoes twice to match PUMAs new product launches.