Monster Media partnered with Endemol Live Productions to help Pitbull learn more about his audience. We leveraged Pitbull’s New Year’s Eve Revolution concert at Bayfront park in Miami as an opportunity to create an unrivaled interactive experience at a concert. This activation included 16 charging kiosks, an interactive digital signage and charging truck, a first-of-it’s kind vending POD with four simultaneous vending slots, outdoor photo booth and a full WiFi ring installation. We also leveraged additional digital signage at the event to help publicize and encourage traffic to our other interactive mediums. All activations were designed to drive and encourage attendees to create content, share within their social networks and collect data.