Oculto is a new drink on the market. It’s a golden lager blended with beer aged on tequila barrel staves with 6% alcohol, stronger than a typical beer. Oculto is about tempting you and your friends to have an unexpected and unforgettable night. The kind of nights you’ll always remember even if you don’t tell just anyone every detail. So, we created a one of a kind interactive experience in Miami’s ultimate destination for dining and entertainment, CocoWalk. We transformed an existing storefront and brought in an oversized POD to execute an Augmented Reality execution that allowed consumers over the age of 21 to “Put on the Mask”. The mask represents that moment in the night where a normal night becomes an amazing night.” which is also the icon of the brand that’s featured on the bottle.