Starting with the 2017 game, the NFL moved the Pro Bowl to Orlando. Monster Media was engaged by the City of Orlando and the Downtown Development Board to raise awareness and welcome tourists from other NFL markets to Orlando. We activated in the iconic Church Street district with photo-taking kiosks, high-impact event lighting and full-motion building projections. Our strategic placements were timed to coincide with concerts/downtown events and located to provide visibility for both downtown pedestrians and commuters passing through the city. This program was deemed to be a success as the game sold out, the kiosks captured over 4,500 photos and hundreds of thousands enjoyed the experience.