Monster Media worked directly with the New York Water Taxi to launch a DOOH campaign promoting the premiere waterfront destinations and routes they serve. The Storefront domination, located in the heart of Times Square, featured two unique levels of engagement. An oversized LCD Wall captured the attention of locals and tourists alike with a dynamic video reel highlighting the city's major destinations served by the Water Taxi. On an adjacent photo taking station, consumers were able to snap a photo and create a custom virtual taxigram featuring their photo. Participants could then submit their email address to receive their souvenir, a link to share it on social networking sites and a coupon offering a discounted fare!