Monster Media joined forces with MacDonald Media and Engine Company 1 to present Monterey Bay Aquarium with this drifting aquatic adventure promoting the sea life at the aquarium. A Monster Portable Storefront: Truck brought the underwater experience directly to thousands of consumers in the San Francisco market area. Doubling as a Wi-Fi hotspot, consumers connected to the truck's network to create their very own scuba diver via a mobile web application. Using their touch screen devices, consumers guided their diver to sharks, penguins, jellies, sea turtles and sardines to collect badges! Divers could even post their deep-sea encounter on Facebook to share with family and friends.