Monday Night Football

To present ESPN with this never been done experience, Monster Media teamed up with Wieden + Kennedy and MacDonald Media to engage passers-by in a full-body responsive, real-time, street-level interactive ad where users can really get 'in the zone' and challenge a quarterback from the upcoming game and see how their high scores match up against players from other cities. These cutting-edge displays were strategically placed in highly-trafficked locations in NYC, Boston and Chicago.

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