Mob Wives

We partnered with Posterscope to help VH1 promote the season-two premiere of the hit reality series, Mob Wives. A custom-branded photo booth, located in bustling Garden State Plaza, invited shoppers to step in and get booked like a mob wife. Once inside the photo booth, participants were able to snap a mug shot behind a virtual booking sign that contained tune-in information for the upcoming premiere. Consumers could then save or retake their photo and enter their email address to receive a link to download their mug shot to social networking sites.

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