MINI Cooper – Peep Show

MINI Cooper brought a virtual peep show to the streets of San Francisco through this DOOH campaign promoting the all new MINI Roadster. We worked with Butler, Shine, Stern & Partners to launch this enticing campaign on 12 of Clear Channel Outdoor's digital Bus Shelter Kiosks strategically located throughout the city. The oversized interactive screens drew in consumers with risque messaging inviting them to Peep Here at something Live and Exotic. Consumers then selected the peep button to draw the curtains and unveil the new Mini Roadster!

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