Monster Media partnered with Postercope, M:United and Microsoft to drive desire and demand for Windows 10 and devices among existing and new users. With all new features, Windows 10 makes users experiences more personal. One of their many new features allows users to scribble on the web. Microsoft utilized the interactive touch functionality to showcase this unique feature of Windows 10, allowing users to create a masterpiece with their fingertips on a featured web page. Both a storefront in Chicago and a POD in Times Square included fully wrapped vinyl branding along with a Windows 10 demo video, brand messaging and a full touch interactive experience.