Monster Media partnered with Posterscope, The Martin Agency, M:United and Microsoft to demonstrate how the Microsoft Cloud brings the passion of Real Madrid to the world. A 3D model of the world class arena was featured that allowed consumers to navigate through the stadium. Four distinctive passion points were highlighted; Unique Experiences, Sharing the Passion, Custom Content and New Possibilities. When activated, in addition to the relevant 3D model scanning, users could also see how Microsoft Cloud assisted in each area. Fans could learn even more by following the on screen prompt to visit microsoftcloud.com.