Monster Media partnered with Starcom and The Hive to promote Maynards Linkz across theaters in Canada. A larger than life, linked LCD wall was placed in both Toronto and Vancouver movie theaters, promoting the new Maynards Linkz candy! Users were invited to Maynards Linkz themselves by activating the wall through body recognition. Once a body had been recognized the user was prompted to strike a pose. Five unique photos were snapped and the user was given the opportunity to choose their favorite four. Using depth keying technology, the body of the user was cropped out and formed into a Maynards Linkz! The user could then enter their email for a chance to download and share their Linkz through social channels.