Lunchables – Never Be Bored Again

Monster Media worked with Kraft One and McGarry Bowen to launch this DOOH campaign promoting Lunchables Never Be Bored Again instant win game. Portable Storefront: PODs located in premiere malls in Atlanta, Chicago, Dallas, Los Angeles and New York featured a series of interactive games to help kids fight boredom. The three games, Run from Boredom, Basketball and Dodge Ball, launched in two week intervals and engaged players through a combination of multi-touch and gestural interaction. Dodge Ball, the final game of the series, allowed players to compete across country in real-time, a first for DOOH!

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