Lay’s – Vending Smiles

Lay's was on a mission to spread smiles and looked to Monster Media to help. To share the word on their new specially-designed “Smile Bags”, we activated a vending machine at the busy Fulton Center in New York. All commuters needed to do to receive a complimentary bag of chip was smile! They could select their favorite flavor, pose with the new smile bag and then personalize by adding Lay’s Smiles-themed emojis! Their “Smile with Lays” photo was then sent directly to their phone so that they could easily share with friends and family. #SmileWithLays