InStyle | Columbus Circle NYC, Beverly Center LA

InStyle and Monster Media made a statement with this fashion-forward campaign that ran at high-end shopping centers in New York City and Los Angeles. The interactive displays invited shoppers at Time Warner Center: The Shops at Columbus Circle and Beverly Center to create their very own Style Statement on a larger-than-life scale. Via multi-touch interaction, participants flipped through a virtual look book of fashionable finds to mix and match clothes, shoes and accessories from top fashion and beauty brands. Users dragged and dropped their five favorite items to a blank fashion spread to create their unique look while learning more about each chosen item. Upon completion, participants were encouraged to snap their photo and enter their email address to receive a digital postcard featuring their custom Style Statement and a shopping list with their selected items!

Related Videos