Monster Media partnered with Ogilvy & Mather to develop a digital advertising campaign for the IBM Smarter City initiative. The interactive experience exposed users to the principles and innovations that promote essential changes to make the cities in which they live smarter. The initial campaign featured a single Monster Airport Wall in New York City and, due to its success, expanded to events across the globe. A first for out of home advertising, the airport display featured a combination of five technologies; gesture, multi-touch, a SMS call-to-action, audio and video. In order to bring the popular campaign to worldwide events, the airport creative was redesigned to be utilized on single touch Monster Kiosks.