How I Met Your Mother – Bro Code

20th Television wanted to create a buzz around the announcement that the hit series, How I Met Your Mother, was added to their broadcast syndication. To get consumers talking, we partnered with Media Storm to invite fans to be like Barney, one of the series' most distinguishable characters, and share their best bro code. Via a touch control keypad, consumers entered their bro code followed by their email address and then watched as their post appeared on an adjacent display alongside other posts. Upon submission, participants received a message in their inbox containing a link to extend their experience by sharing their bro code with the rest of the world on Facebook or Twitter

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