H&M

Clear Channel Outdoor and Monster Media teamed up to launch an interactive experience promoting H&Ms Fall 2012 collection featuring Lana Del Rey across premier San Francisco placements. In order to reach consumers throughout the city, 11 units in Clear Channel Outdoors Interactive Bus Shelters Network were transformed into interactive fashion boards. With the touch of a finger, users could view 40 items from the Fall collection, photos of Lana Del Rey modeling the items or play a behind the scenes clip from the shoot of her music video “Blue Velvet”. Users could even share their favorite collection pieces, photos, or the video by entering their email to instantly receive further information!

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