HASBRO – Furby Boom!

To support the launch of the new Furby Boom! from Hasbro, Monster Media developed an interactive campaign designed to drive young shoppers and millennials at major malls to download the Furby Boom! app and engage with the brand. The Furby Boom!-branded PODs featured two separate interactive experiences for shoppers. A photo-taking experience allowed mall shoppers to select their favorite new Furby, give their toy a name and take a fun photo with them. Via email, users received a link to a share portal where they could share their photo on social media, download the app and order their new Furby. The second immersive experience adjacent to the photo station allowed shoppers to play one of the mini-games found on the new Fuby Boom! app on the huge POD screens via touch technology.

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