Goldman Sachs – Airport Walls

Monster Media partnered with Kinetic, Y&R and an Academy Award-nominated Director to develop this engaging virtual road trip. Two Monster Airport walls, located in St. Louis and Minneapolis, drove consumers to explore their financial future with Goldman Sachs. Through multi-touch interaction, passengers were able to choose from 12 unique paths to discover all the perks of investing. After completing the guided tour, brand messaging appeared explaining how Goldman Sachs can send consumers down their desired path and encourage them to “never stop growing.”