Ford Mustang – CTA

We partnered with Team Detroit to introduce on-the-go consumers to the all new 2012 Mustang at the Clark and Lake Transit station in Chicago, IL. The campaign marks the initial launch of the Monster Wall, permanently located within the Chicago Transit Authority location. With the touch of a finger, consumers were able to design their very own mustang using a multi-touch interactive customizer and submit their phone number to receive an image of the completed car.

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