Florida Blue Florida Classic #HereForYou Wiffiti Application

Monster Media partnered directly with Florida Blue to raise awareness of their new #HereForYou tagline and social campaign. During both the Battle of the Bands and the Florida Classic, Monster Media’s Wiffiti social application was used on the existing in-venue digital signage at the Amway Center and the Florida Citrus Bowl to encourage fans to interact socially with the brand during the events. The activation was extremely successful, integrating Tweets and Instagram photos from fans with strategic #HereForYou messaging from Florida Blue.

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