Field Museum – The Horse

Monster Media partnered with DDB and OMG to promote the Chicago Field Museum's newest exhibit, The Horse, by developing an interactive, mobile device-controlled marketing campaign. The promotion featured a cow, lama and pig in place of the iconic horse to highlight the historical significance of the animal. Via their mobile devices, consumers called an 800 number to participate in a race against one another. Onlookers were encouraged to get in on the action by placing bets via text message as to who would win the race!

Related Videos