Monster Media partnered with Fidelity Investments and Logan to show on-the-go investors that Fidelity goes beyond the surface of retirement. We utilized a cross-platform approach in order to reach the targeted highly-motivated investor demographic. Footprints included: airport walls in JFK, LGA and LAX , a charging station network takeover in JFK and a complete station domination of Columbus Circle. Transit riders at Columbus Circle were invited to go beyond Fidelity’s green line to reveal their unique code. Users triggered different branded videos through motion activation. Travelers were also able to take an interactive quiz to test their retirement knowledge via the charging stations and airport wall footprints. Users were challenged to get as many answer correct in the shortest amount of time. Users who received a high score were then invited to enter their initials to showcase their score on a leaderboard. Upon completion, users were also prompted to scan one of the QR codes on-screen to access additional retirement information provided by Fidelity.

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