Monster Media partnered with RED THE AGENCY to present EPCOR Utilities, Inc. with a virtual water experience at the Grey Cup in Canada. The interactive experience featured digital fish tanks on two Monster Walls and body responsive lily pads on two Monster Floors. Via their mobile devices, attendees dialed in to a designated phone number to create their very own fish. Attendees then attempted to direct their fish to catch prizes that appeared on screen using their mobile keypad. After catching a prize, winners received a text message informing them how to redeem their prize. An immediate text containing a link to a website where users could continue to interact with their fish was also sent once users ended the call.