Disney NCM

Disney invited moviegoers in theaters nationwide to make their own memories and snap customized branded photos to share with family and friends. In partnership with National CineMedia, we launched the interactive campaign in 34 movie theater lobbies nationwide. Utilizing iPOP Kiosks equipped with touch interaction, photo capture, and augmented reality technology, participants were able to capture their photo wearing a Mickey, Minnie or Goofy hat. After reviewing their photo, users could enter their email address to receive their custom memory to share!

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