Dell XPS 12 Ultrabook

Monster Media joined forces with Spafax Networks and VML in order to provide consumers with a 360° view of the features included in the new Dell XPS 12 Ultrabook. This campaign utilized multi-touch enabled linked LCD walls placed within a total of 6 high-traffic airports located along the east and west coasts of the US. Via touch interaction, users were presented with the rare opportunity to explore all angles of the new Dell XPS 12 Ultrabook by rotating the product featured on the display. In addition, consumers interacting with the system were also able to touch hotspots on the screen which provided them with more detailed information about certain features and view promotional videos about the Dell XPS 12 Ultrabook. At the completion of the interaction, users were provided with a QR code that could be scanned in order to easily provide them with information on purchasing the new Dell XPS 12 Ultrabook.

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