Crackle – Best Thing You Never Heard Of

Crackle introduced consumers in Los Angeles and New York to a Twitter-powered interactive vending experience with a sweet payoff. The first-of-its-kind campaign engaged consumers by giving them an opportunity to Tweet about #BestThingYouNeverHeardOf directly from the system. Through touch interaction, consumers were able to share their thoughts and see them update on a larger display area. Upon submission of the Tweet, a free box of candy was dispensed to the user!

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