Monster Media partnered with 1220 Exhibits, OnMessage and CompanionDX to bring awareness to the cutting edge testing techniques at the American Society of Clinical Oncology Conference. Using Kinect Technology and a Monster LCD Wall, users were asked to stand in front of the system to begin. Recognizing the user’s body, the system would transform their figure into a dynamic human DNA strand. This figure would react to user’s motion and allow users to select from one of two answers during the trivia challenge. Once complete, the user could enter their email through touch technology and receive their human DNA photo to share and download.