CocaCola – #ShareaCoke

Monster Media partnered with Coca Cola, Wieden + Kennedy & JC Decaux to provide consumers in Chicago with a fun and unique experience which allowed participants to easily create their very own personalized Coke bottle. Select bus shelters throughout Chicago were physically transformed to highlight the #ShareaCoke campaign. These units were outfitted with digital input screens paired with fabricated coke bottle build-outs and bubble walls. Users were invited to type their name on the touch interactive screens. Once entered and approved, consumers would see the Coke label transform into a personalized bottle featuring their name and were encouraged to take a selfie with their very own virtual Coke which they could share on social media with the unique hashtag, #ShareaCoke.

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