Coca-Cola and McDonald’s wanted to celebrate the FIFA World Cup™ by bringing soccer fans closer to Brazil through a unique soccer experience. Momentum reached out to Monster Media to bring an interactive Goalie Challenge to life on one of our Portable Storefront: Trucks. The custom truck, complete with vinyl branding, traveled around the country to different McDonald’s locations as part of a mobile tour. Markets included: Miami, Dallas, Atlanta, LA and more. A large-scale 3x3 linked LCD wall in one side of the truck invited users to become a goalie. Players given in predetermined amount of time in which to block as many shots as possible, via gestural interaction, in order to accumulate points. Once the game was complete, players with high scores were able to enter their initials for other event attendees to see their skills!