CIBC Bank – Penguins Can Fly

Monster Media partnered with Fuse Marketing and CIBC to help promote the Penguins Can Fly campaign in Toronto, Canada. Utilizing a large 3x3 linked LCD Wall installed at a premier location within Toronto Pearson International Airport, users were able to create and share a personalized Penguins Can Fly experience. The activation allowed participants to express themselves on a digital coloring wall via an array of different options, such as: multiple backgrounds, stencils, paintbrushes and colors, as well as a specially branded Penguins Can Fly stencil. The campaign execution also utilized a double-sided charging station with which participants could pose for a specially branded Penguins Can Fly selfie! After each user photo was snapped a branded overlay was superimposed onto the image creating a unique and fully immersive experience. Users could enter their email to receive their customized keepsake photo, and/or download the photo to share.

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