Chevy Cruze

Chevy turned to Monster Media and Starcom to build consumer awareness around the all new 2012 Chevy Cruze Eco in a fun and informative style. To help achieve this objective, we launched storefront installations in four major markets and created a dance competition/party between these markets to see just who could keep up with The Cruze. The intelligent storefronts responded to participants' body movements as they stepped left and right or touched hotspots in an attempt to stay on tempo in the dance-themed game. Meanwhile, an accuracy meter rated dancers' moves as excellent, good, or too slow and a virtual odometer let users know how far they were able to go in their Chevy Cruze Eco. The displays showcased not only the high score (best dancers) but also featured a graph that logged the Danciest Cities so dancers could see how they stacked up against other markets.

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