Monster Media partnered with OMD to provide a one-of-a-kind experience on Walls and PODS across 10 markets. The activation allowed consumers to test their snack launching skills using an interactive Cheetahpult. 2 distinct experiences were created, 1 each for indoor and outdoor executions. The indoor execution featured full Kinect 3D motion detection that allowed users to control the content through body movement, while the outdoor execution featured a similar experience with touch interaction. Users were able to use the Cheetahpult to aim and launch Cheetos at an on-screen target as they attempted to beat Chester’s high score. In addition, participants were asked to strike a pose with Chester and share their experience with friends and family.