Cheerios | Mall of America

Cheerios turned to Monster Media to help launch a DOOH interactive vending experience inviting consumers to reconnect with the brand and share what they love about the cereal. A Portable Storefront: POD, located within the Mall of America, featured multiple levels of engagement that drew-in consumers of all ages. Utilizing a vending/photo taking station, consumers were able to share what they love about cheerios, receive a sample box and snap a photo. Users could then enter their email address to receive their photo to share with family and friends. Simultaneously, on an adjacent LCD Wall, other users could join in on the fun by dragging letters to complete words describing reasons to celebrate the Cheerios brand.

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