CEMUSA – #TSQSelfie

Partnering with Cemusa, Monster Media developed a social application to run on their digital network in Times Square. The interactive experience encouraged visitors in the area to become New York City famous by taking a selfie and then tagging it with #TSQSelfie on Instagram. These photos were aggregated using the Monster Social Platform and reviewed by a moderator; approved messages were displayed on the entire network of digital screens using Monster Media’s Wiffiti application. The Times Square Selfie activation enabled Cemusa’s screens to be even more engaging for tourists and pedestrians and therefore more valuable to brands and agencies.

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